From chaos to clarity
How Sarah turned a solid freelance business into a strategic, scalable company
“I had processes that worked, but I felt they were all over the place. Things were happening, but I didn't feel so in control.”
SARAH WIRTZBERGER, THE COPY GURU
Sarah Wirtzberger, better known as The Copy Guru, had built a thriving business as a fractional CMO. On the surface, everything looked great: steady leads, regular referrals, a full workload. But underneath, she knew she was hitting a ceiling.
“I had processes that worked, but they felt all over the place. Things were happening, but I didn’t feel in control.”
She wasn’t struggling to earn. The real challenge was scaling. Her systems weren’t built for growth, and her role in the business had become reactive instead of strategic.
“When I wanted to scale, I didn’t really know how.”
Sarah had already invested in multiple high-ticket coaching programs—but most fell flat. What drew her to Creative CEO Academy was the way Chava taught from lived experience.
“Chava embodies what she teaches. She’s been there, done that, and seen success with it—and that’s what she’s sharing.”
“The access to ask questions and the community of like-minded creatives were amazing.\ The resources are a golden treasure trove. They’re everything a freelance creative needs.”
SARAH WIRTZBERGER, THE COPY GURU
One of her biggest breakthroughs wasn’t tactical—it was internal. Sarah quickly recognized that training her mindset was a critical part of her solution—it was the engine behind everything. Without it, the strategies stalled. With it, the whole business moved forward.
"The mindset shifts were huge, a lot of it's not what we do or don't do. It's what we attract, and I feel like the mindset definitely helps that."
Beyond mindset, Sarah found CCA’s multilayered support system an absolute game-changer. She wasn’t left to figure things out alone—she had real-time access to ask Chava questions, receive feedback, and connect with a vibrant community of fellow creatives.
“The access to ask questions and the community of like-minded creatives were amazing.”
Another important benefit of the program was the practical, plug-and-play tools she could actually implement in her business. In Sarah’s words:
"The resources are a golden treasure trove. They're everything a freelance creative needs."
Armed with clarity, support, and a mindset built for growth, Sarah was finally ready to scale her business—not just run it.
“If you’re doing work you could outsource, you’re just an overpaid VA instead of the business owner you’re meant to be.”
SARAH WIRTZBERGER, THE COPY GURU
Through CCA, Sarah discovered how to step fully into her role as a leader—what to prioritize, what to delegate, and how to make the strategic calls that drive exponential growth.
"Firstly, I feel like there's more a method to the magic, and it's not just unstructured. Now it's structured. But I also realized—if you’re doing work you could outsource, you’re just an overpaid VA instead of the business owner you’re meant to be."
Creative CEO Academy offered Sarah just the right mix of content, application, and support—without the overwhelm that so often comes with online programs.
"There's a very good balance between the information, the practical application, the support. It's not like tons of information at once without any processing or application time."
Sarah now feels equipped to execute her vision—not just as a freelancer completing projects, but as the CEO of a business built to grow. She’s creating a scalable model that supports her creativity and her bottom line.
"There's definitely improved confidence. I feel like I know what I'm doing. I'm not just shooting in the dark. There's a method and a roadmap for success."
“If you're ready to take your business to a level that you've never seen and you're ready to be serious about this, CCA is definitely the place to be.”
SARAH WIRTZBERGER, THE COPY GURU
Like Sarah, you might already be successful—with clients, income, and momentum—but need a framework to grow your creative hustle into a scalable, more sustainable business.
Sarah's advice for those considering Creative CEO Academy is straightforward:
"If you're ready to take your business to the level that you've never seen and you're ready to be serious about this, CCA is definitely the place to be. If you're not ready to really be serious about your business, if you still see it as like a very fun freelancing gig, then maybe don't go for it."