From generalist to go-to expert
How Chaya Daniela doubled down on her niche and grew her income by 50% after CCA
“I was having a hard time getting quality leads. I felt like my talent wasn’t being respected for what it was.”
CHAYA DANIELA, BEHOLD COPY
Chaya Daniela Bronshteyn was no beginner. As a skilled copywriter with a strong reputation, she had the talent—but felt like her business wasn’t reflecting it. The leads coming in weren’t aligned. The projects didn’t match her strengths. And the clients didn’t fully grasp the value she brought.
“I was having a hard time getting quality leads. I felt like my talent wasn’t being respected for what it was.”
She was taking whatever work came her way, without a clear niche or strategic direction. And even with all her experience, her business felt like it was stalling out.
“I kept looking around at what everyone else was doing and wondering why it was working for them but not for me.”
After trying other coaching programs that didn’t deliver, she hesitated to invest again—until she heard about the launch of Creative CEO Academy.
“I liked Chava’s style. I knew her to be a genuine person, and I trusted her experience. So I went for it.”
“Chava’s approach was exactly what I needed. It wasn’t just information—it pushed me to take action in the places I’d been stuck.”
CHAYA DANIELA, BEHOLD COPY
“It was like therapy for my business.”
What stood out immediately was the balance: clear, actionable strategy without fluff—paired with just enough mindset work to actually shift how she thought and operated.
“Chava’s approach was exactly what I needed. It wasn’t just information—it pushed me to take action in places I’d been stuck.”
One major breakthrough was owning what made her different.
For years, Chaya Daniela had tried to separate her background in special education from her copywriting. She worried that leaning into that niche would box her in. But CCA helped her reframe it as a strength.
“I kept resisting it. But Chava said, ‘This is your zone of genius. This is what people come to you for. Own it.’”
That shift changed how Chaya Daniela positioned herself. She stopped trying to be for everyone, and started positioning herself as a go-to expert in a space where her experience gave her an edge.
"I started getting many more projects that aligned with what I wanted to do—quality projects. And my income grew by 50%.”
CHAYA DANIELA, BEHOLD COPY
As soon as Chaya Daniela embraced her niche and leaned into the strategies from Creative CEO Academy, things began to shift.
“I started getting many more projects that aligned with what I wanted to do—quality projects. And my income grew by 50%.”
The clarity Chaya Daniela had gained wasn’t just about marketing—it gave her business a whole new foundation. For the first time, she wasn’t just reacting to whatever work came her way; she was intentionally steering her business with purpose. She refined her offers, raised her rates, and confidently communicated her value to the right clients. That sense of direction transformed her day-to-day decisions.
“It was like my business went through the process of figuring itself out—getting an identity and moving forward.”
Chaya Daniela now had a clear framework guiding her growth—and a business that finally felt like her own.
“Anybody who is serious about building a creative service business should definitely do CCA. It's 100% worth the money.”
CHAYA DANIELA, BEHOLD COPY
As Chaya Daniela continues to strive toward her biggest goals, she now moves forward with confidence. For anyone considering Creative CEO Academy, her advice—rooted in personal experience—is clear:
“Nobody figures out business by themselves. Anybody who is serious about building a creative service business should definitely do CCA. It’s 100% worth the money.”