From uncertain to unstoppable
How Sarah Sacks stopped guessing, got focused, and made moves that mattered for her business
“ I wasn't really thinking about my business as a business… I didn't have that bird's-eye view.”
SARAH SACKS, SARAH SACKS COPY
Sarah Sacks had spent nearly a decade building a successful career as a copywriter, known for her strong insight and ability to deliver great work. But when she decided to transition from freelancer to full-time business owner, she realized she needed more than talent—she needed structure, strategy, and a clearer sense of direction.
"I wasn't really thinking about my business as a business. I wanted to be, but I didn't quite know how. I was trying very hard but I didn't have that bird's-eye view."
Before joining Creative CEO Academy, Sarah was doing what many seasoned creatives do: taking on solid projects as they came, but without a long-term plan or strategic roadmap. She had ambitious goals, but they often felt just out of reach. She knew that with the right systems and support, she could elevate her work into something more scalable and sustainable.
"I was taking things as they came, without having that clear view of what my goals could and should be."
“I could finally position myself as a true partner to clients… It transformed my entire attitude toward my business”
SARAH SACKS, SARAH SACKS COPY
When Sarah joined CCA, she was immediately struck by how different she felt. She remembers being “on such a high the entire time” during the course, energized by the breakthroughs and clarity she was gaining.
One critical insight came from a concept introduced by Chava about detaching her sense of self-worth and emotional needs from the money she was trying to earn.
“Separating money from what I thought it would give me was tremendously liberating. Once I broke free from that, I could finally position myself as a true partner to clients instead of someone desperate for a sale. It completely transformed my entire attitude toward my business.”
That newfound perspective changed how she showed up. Once she stopped chasing sales, she began to lead with strategy and confidence.
CCA also gave her a clear, grounded way to bring her new mindset into real conversations with potential clients. She gained an array of practical tools—especially in the area of closing deals.
"Being able to put the partnership attitude into practice on a sales call—that sales call guidance was tremendous."
"I went from juggling 37 small projects per quarter to 20, while maintaining or increasing my revenue. The focus and quality of the projects I’m working on is tremendously different.”
SARAH SACKS, SARAH SACKS COPY
As she put the program into action, Sarah soon locked in high-value work that fully aligned with her sharpened vision and true potential.
"Shortly after CCA, I landed a dream project — and the 50% initial deposit was a larger payment than any I had ever received.”
But it wasn’t just about bigger paychecks—it was also about working smarter. Sarah streamlined her business model significantly.
"I went from juggling 37 small projects per quarter to 20, while maintaining or increasing my revenue. The focus and quality of the projects I’m working on is tremendously different.”
Sarah felt empowered to step away from clients who didn’t value her strategic input, and instead leaned fully into her strengths. But perhaps the most powerful shift was in how she felt about her business—and herself.
"I do feel happy. I do feel confident. I am very, very grateful and gratified to be where I am right now."
“It is literally a business-altering experience. It is a life-enriching and business-altering experience.”
SARAH SACKS, SARAH SACKS COPY
When asked what she'd say to someone who’s unsure about joining Creative CEO Academy, Sarah doesn’t hesitate. Her response is filled with the same clarity and conviction that now defines her business.
"Get off the fence. Don't rip your pants doing it, but just get off the fence. It is literally a business-altering experience. It is a life-enriching and business-altering experience."