From reactive to strategic
How Rassi built a more profitable design agency with fewer clients
“ I had 30 open projects at any time. I was constantly trying to be present for my family while having my business weighing on my mind all the time.”
RASSI KAUFMAN, VIBE STUDIO
Rassi Kaufman is a designer and founder of a micro agency that offers full-service creative solutions—from branding and websites to ad design and brochures. Known for her outstanding talent and versatility, she had no shortage of clients. But behind the unending stream of projects, her revenue was anything but steady.
"Some months I made double what I made other months, with absolutely no rhyme or reason. Some months I couldn't even tell you what that number was," she admits.
She was delivering great work, but her business was operating without a clear strategy. She was managing dozens of clients as they came, custom-scoping every project, and constantly in motion—yet she was seeking a better return on all that effort.
"I had 30 open projects at any time. I was that person who was working with 30 clients in one day. It was paying my bills, but it wasn't consistent," Rassi explains. "I was constantly trying to be present while having my business weighing on my mind all the time."
What she needed wasn't more hustle—it was a smarter way to run the successful business she had already built. CCA offered exactly that: sustainable structure and a way to scale without the scramble.
“Just a few modules in, so much clicked. Chava helped me productize my offers so I could position myself better to clients and simplify the chaos.”
RASSI KAUFMAN, VIBE STUDIO
Early in the program, Rassi leaned into the power of productized offers—and it flipped everything. CCA helped her learn how to strategically define her services, price her projects with confidence, and reduce the mental overload of juggling dozens of low-value tasks.
"Just a few modules in, so much clicked," she recalls. "Chava helped me productize my offers and refine exactly what I do, so I could position myself better to clients and simplify the chaos. That made me realize it's really not worth my while to take on small, random one-off projects—even though that's what I was doing for years."
Rassi leveled up how she communicated, sold, and carried herself as a business owner, thanks to the "aha" moments she experienced throughout the course. Even the smallest takeaways stuck with her and reshaped how she showed up.
"I can't even begin to tell you how many things from the course I repeat. Just one random line from class could totally change how I ran my business—and that happened over and over."
“I make double the amount of money on some projects without working any harder. My project minimum jumped from $800 to $2,500, and I now work just 5 hours a day, Monday through Thursday.”
RASSI KAUFMAN, VIBE STUDIO
After refining her offers inside the program, Rassi narrowed her business to three high-impact services: branding, websites, and a day rate model. That single move brought instant relief—fewer clients, fewer moving parts, and bigger, more worthwhile projects.
"Just that move alone felt like someone had lifted a 100-pound weight off my chest that I didn't even realize I was carrying. I literally felt like I could breathe again," Rassi shares. "I make double the amount of money on some projects without working any harder. My project minimum jumped from $800 to $2,500."
Rassi didn't just learn how to position her services—she now thinks like a CEO. That shift has touched everything—her systems, her sales calls, and her everyday conversations with clients.
One of her biggest wins was turning the day rate into monthly retainers for several clients, generating consistent revenue for the first time ever. Her business became clean, focused, and functional.
"Before CCA, I thought drowning in work was just the price of admission for working for myself. I had just accepted that 'business owner' and 'functioning human' were mutually exclusive categories," she reflects.
"I now work just 5 hours a day, Monday through Thursday, and take Fridays off completely. I feel so much more in control—it's truly game-changing," she says.
“I'm living proof that you can run a successful, profitable business WITHOUT it taking over your whole life.”
RASSI KAUFMAN, VIBE STUDIO
When asked what she would say to someone considering Creative CEO Academy, Rassi is clear—and candid:
"If you're already getting clients and making money, CCA is a no-brainer. There won't be a single moment from the day you start where you'll feel like it wasn't worth it. You'll make your money back (I made mine back tenfold), and you'll get your life back. I'm living proof that you can run a successful, profitable business WITHOUT it taking over your whole life."
Rassi values the program so much that she's rejoining the upcoming cohort: "I'm excited to catch a few things I missed or didn't fully implement the first time, because I'm facing different challenges now than I was before. That's one of the amazing perks of CCA—you can come back anytime."