From “coming soon” to CEO
How Dina* started designing her 7+ year business like she designs websites—on purpose
*Name changed to protect privacy
“I was ready to stop operating like a freelancer and build a business that reflected the level of work I was already doing.”
DINA, WEB DESIGNER
For seven years, Dina built a solid reputation as a designer-turned-developer, creating beautiful, strategic websites for a steady stream of clients. But behind the scenes, her own business was lacking a clear foundation.
Dina knew her work had real value. But she also knew that saying yes to every project kept her in the “this and that” phase—custom-scoping everything, relying on hustle over strategy, and making it hard to scale or streamline.
“I was ready to stop operating like a freelancer and build a business that reflected the level of work I was already doing.”
Plus, her website was still “coming soon,” not because she lacked ability—but because she was busy serving others and hadn’t carved out the time or clarity to define her own offers, pricing, and positioning.
What drew her to CCA was the VIP track—a chance to get strategic support, tighten her service suite, and finally create the business infrastructure that matched the caliber of her work.
“I wanted to really take the next step in my business. As much as I know a lot about business, I knew that I needed and wanted somebody who could guide me.”
“I wanted that higher level of coaching and accountability. That’s why I chose the VIP track.”
DINA, WEB DESIGNER
The VIP track of CCA gave Dina the structure, strategy, and personal support she’d been missing.
“I wanted that higher level of coaching and accountability. That’s why I chose the VIP track.”
Early in the program, Dina wrote a detailed vision for her business—something she hadn’t taken the time to do before. With Chava’s guidance, that vision became her filter for decisions, helping her lead with clarity instead of reacting to every opportunity.
From there, things started to click. Dina mapped out her full client process, built systems to streamline her work, and laid the foundation for eventually growing a team. But more than that, she started to see herself differently.
She wasn’t just someone offering a service anymore. She was running a business—on her terms.
“I’ve definitely seen an increase in leads because I am much clearer on what I offer… My projects are better aligned with my strengths and passions.”
DINA, WEB DESIGNER
With hard-earned direction, Dina went from “coming soon” to fully showing up—online and off.
After years of keeping her own site on the back burner, Dina is finally in the process of launching a polished website that reflects the caliber of her work. She also created clear, compelling sales materials that outline her services, process, and value—bringing clarity not just to her clients, but to herself.
“It really forced me to hone in on exactly what I’m offering, the tone I want to set, all of it. That was huge for me—it helped me get organized and confident about what I do.”
That clarity is already translating into results. “There’s definitely been an increase in leads because I became much clearer on what I offer.”
Dina also began developing new service packages—offers that let her work more efficiently while delivering greater value. One standout idea she developed was a retainer that gives clients three VIP days over three months, with everything handled for them.
“That never even crossed my mind before CCA.”
But the biggest shift was in how Dina sees herself. “I’m very clear about the value I bring—and that people value my work. My projects are better aligned with my strengths and passions.”
As she continues to implement what she’s built, Dina feels excited and energized about the future of her business: on track, and on purpose.
“People need to know—it’s work. You don’t just learn something and suddenly make $300K. But if you’re willing to show up and the work, CCA can help you get real results”
DINA, WEB DESIGNER
Dina’s take for anyone considering Creative CEO Academy? Be ready to show up.
“It’s a lot of work, but you’re given clear, step-by-step guidance to build a real business and take it to the next level. If you’re motivated and want to be in a group that pushes you to grow, go for it. You don’t just learn something and suddenly make $300K. But if you’re willing to show up and do the work, CCA can help you get real results.”